The streets of Barcelona are no stranger to spectacle, but the convergence of football and music this May may just set a new standard. On the eve of El Clásico, Travis Scott will headline a private concert in the city center, marking his first-ever performance in Barcelona. The invite-only show, orchestrated by Spotify, isn’t just a warm-up—it’s a prelude to one of the most visually and culturally charged El Clásico matches ever staged.
The following night, May 11, FC Barcelona will step onto the pitch against Real Madrid wearing a limited-edition jersey designed in collaboration with Scott. The deep navy-and-burgundy kit trades the usual Spotify logo for Scott’s signature “Cactus Jack” branding—a first in a series that already includes giants like Drake, Coldplay, and Rosalía. But unlike those previous collaborations, Scott is not just lending a logo. He is staging an experience.
Where sound meets sport
“El Clásico is a moment the whole world taps into,” Scott said in an official release. “This wasn’t just about throwing Cactus Jack on a jersey. It’s about building something that blurs the line between sound and sport.” That vision will materialize across two fronts: a live concert backed by Spotify’s global platform, a matchday activation extending to curated playlists, and a full lifestyle collection.
With only 1,899 jerseys produced—an homage to the club’s founding year—the drop has already generated feverish demand. Priced at $500 on Barça’s official site (and nearly double on resale), the release includes signed editions that stretch well into four-figure territory. Alongside the kit comes a full Cactus Jack capsule: hoodies, caps, scarves, shorts, a retro football, and a jacket that reflect Scott’s distinct aesthetic and the swagger of street football.
This marks the latest evolution in Scott’s push into football culture. From Nike-backed cage tournaments at Coachella to whispers of a Travis Scott x Air Zoom Mercurial release, the Houston artist is no longer on the sidelines. His entrance into the El Clásico arena—arguably the sport’s grandest domestic stage—cements that crossover.
Spotify’s vice president of marketing Marc Hazan called it the streaming platform’s “most ambitious project to date.” FC Barcelona president Joan Laporta echoed that, noting, “The logo swap for El Clásico is the clearest example of how our alliance is generating conversations that go beyond the world of sports.”
As both the men’s and women’s teams prepare to wear the jersey—Barça Femeni will debut it on May 18 in their Liga F finale—the blend of sound and sport gains even more traction. If Barcelona triumphs over their archrivals, the kit will become more than a collector’s item. It will be remembered as the jersey that soundtracked a seismic victory and La Liga title.
