Ajax fans had circled March 14 on their calendars for months. On that brisk morning, the club finally unveiled its 125th-anniversary kit, a jersey that honors more than a century of pride and tradition. From the moment it went on sale, priced at roughly $106, supporters rushed to claim their piece of history. One Ajax player, beaming during a pre-release photoshoot, said, “I will definitely keep and frame this shirt.” That simple remark captured the deep emotional connection this kit already inspires.
They say a great club respects its roots, and Ajax’s new look vividly reflects that philosophy. The design borrows from the team’s earliest days of wearing white-red-white during the 1911 season. The classic buttoned collar evokes an era when photographs were black and white, while the embroidered Amsterdam flag on the chest speaks to a proud city that has stood behind its team through every triumph and setback. White shorts and black socks complete the picture, echoing a time when Ajax was carving out its identity in Dutch football.
A nod to Ajax heritage
One glance at the long sleeves, and you can almost feel the spirit of those early matches, back when the club shifted from an all-black kit to red-and-white stripes. A rule in the First Division barred Ajax from wearing the same colors as Sparta Rotterdam, so the team pivoted to what would become one of the most recognizable designs in football. That iconic layout is back, updated with modern touches but still grounded in tradition.
Like any modern kit, sponsors are involved, yet each logo has been tastefully blended into the bold red stripe, a nod to how the club balances commercial realities with authenticity. Black socks return for this anniversary, capturing the look Ajax held onto until the early 1960s. A burgundy track jacket and matching pants round out this special collection, giving fans a choice between retro style and contemporary flair.
For supporters, the kit isn’t just a shirt. It’s a portal to the club’s history, from its modest beginnings in 1900 to the global stage it commands today. Ajax has worn many kits across those decades, but few resonate like this. The men’s team will give the jersey its competitive debut on March 16 against AZ Alkmaar, while the women’s team will take the field in it two weeks later, both squads seeming to channel a bit of that old-school swagger.
Anniversary editions come and go, but this one feels different. Maybe it’s the careful attention to history or the jubilant response from players and fans. Maybe it’s the weight of 125 years. Either way, for those who cherish Ajax and its timeless brand of football, this commemorative kit offers something you can’t measure in dollars or euros: a tangible link to a story that’s still being written.
Get your’s here.
