One week after securing a long-term kit deal with the German national team, Nike renewed its contract with two-time World Cup winners France.
The new deal sees the American sportswear brand fitting The Blues until 2034. Nike beat out Adidas and Puma to win the French Football Federation (FFF) agreement, securing another 8 years of some of the most gorgeous shirts. Then again, no brand has really done Les Bleus wrong.
“I am particularly proud and pleased with Nike’s renewed confidence in the FFF,” said Philippe Diallo, President of the FFF, ahead of the extension, which guarantees France $55 million annually. The outfitting includes the men’s and women’s youth teams, amongst youth football and referees.
“The renewal of our partnership and the agreement reached position the FFF among the world’s leading sports organisations. When I was elected, I made a commitment to ensure the long-term future of the FFF, in all its dimensions: societal, diversity, development of top-level, women’s and amateur football. This partnership with Nike, with whom we share a common vision and objectives, provides us with the means to make an active contribution, at least for the next decade!”
Nike expressed equal gratitude: “In fifteen years of partnership between Nike and the FFF, we are proud of what we have achieved together. We look forward to continuing our partnership to serve as a catalyst for growth and investment in amateur football in France, accelerating the growth of women’s football at all levels, and further amplifying the FFF as an international icon of performance and style.”
France officially launched its Euro 2024 kit last March to much avail. The new home version is sleek and clean, featuring an enlarged Gallic Rooster crest. The tri-colored V-collared new is also a nice touch.
The away kit is unique but equally stunning. It features blue and red pinstripes, and the large crest, blue collar, and matching cuffs are the icing on the cake.
As we said, Nike and France are formidable, forward-looking design partners that always come with ace squads and designs. Both team and brand demand only the best.
Photo: x/actufoot_
