In 2025, the wives and girlfriends of footballers are not just filling VIP boxes.

A new rich list of the top 20 “WAGs” values them in the low hundreds of millions of dollars, with most of that wealth coming from their own work rather than a slice of their partners’ salaries.

The surprise name at No. 1 is Virginia Fonseca. The 26-year-old Brazilian American influencer built a massive audience on YouTube and Instagram, then turned that reach into TV gigs, beauty and lifestyle brands, and a constant stream of sponsorship deals. For fans outside Brazil, she was almost anonymous before this ranking. Inside Brazil, she already felt bigger than many clubs.

Just behind her is someone everyone knows. Victoria Beckham has moved a long way from the tabloid WAG stereotype that defined the 2000s. Her fashion and beauty label, once mocked as a vanity project, now sits at the center of a profitable family empire. The Beckhams are a case study in how one player’s fame can be multiplied by a partner who understands branding even better than he does.

Third is Anna Lewandowska. Before she was married to Robert Lewandowski, she was a world-class karate athlete. Today she runs fitness platforms, nutrition programs and product lines that reach far beyond Barcelona or Poland. Her fans buy training plans, cookbooks and supplements, not just number nine shirts.

From sideline stereotype to second paycheck

Look further down the table, and the variety of careers jumps out.

Singer Leigh-Anne Pinnock and fellow Little Mix star Perrie Edwards appear alongside American tennis champion Sloane Stephens. Coleen Rooney still shows up as a classic English WAG name, but her company revenue now rivals or exceeds what Wayne has earned from his recent coaching jobs. Georgina Rodríguez has parlayed modeling work and a Netflix reality series into a global lifestyle brand. Antonela Roccuzzo, long the quiet presence at Lionel Messi’s side, has become a sought-after partner for fashion and accessories campaigns.

Reactions online tell their own story. Non-Brazilian fans race to Google Fonseca and end up stunned at the scale of her business portfolio. There are arguments over whether it is fair to lump a Grand Slam champion like Stephens into a WAG list at all. Others question why musicians like Becky G or Saweetie should be framed through their partners instead of their own charts and tours.

Underneath the noise is a clear shift. This is no longer a world where the player earns and the partner spends. For many of the women on the list the main revenue stream is their own business rather than anything written into their partner’s contract. That echoes broader trends we have already seen around football’s biggest couples, from the legal wrangling in Ronaldo’s reported prenup to the way a simple cutaway shot can turn viral when the Coldplay crowd erupted as Messi appeared on kiss cam in Miami.

The numbers themselves are guesswork. Most of these figures come from public guesstimates and influencer-earnings models rather than any formal financial disclosures. Change a brand deal here or a real-estate valuation there and the order shifts quickly. But even if every individual valuation is off, the direction of travel is hard to miss.

Two decades ago the acronym “WAG” was shorthand for haircuts, handbags and tabloid drama. In 2025, the richest WAGs look a lot more like founders, executives and champions who happen to live with elite footballers. On the modern football rich list, the people in the box are not just watching the game.

They are running their own.

World’s Richest Football WAGs 2025

Rank Name Est. net worth Partner Main income streams
1 Virginia Fonseca ~$78 million Vinícius Júnior Influencer, TV, beauty and lifestyle brands, sponsorships, real estate.
2 Victoria Beckham ~$70 million David Beckham Fashion and beauty label, former pop star, media work, business investments.
3 Anna Lewandowska ~$63 million Robert Lewandowski Fitness and nutrition entrepreneur, wellness platforms and products, ex-karate champion.
4 Leigh-Anne Pinnock ~$27 million Andre Gray Singer and songwriter, solo music, fashion collaborations, business ventures.
5 Sloane Stephens ~$20 million Jozy Altidore Tennis champion, prize money, sponsorships, investments and off-court projects.
6 Antonela Roccuzzo ~$20 million Lionel Messi Entrepreneur and model, fashion and retail ventures, brand partnerships and campaigns.
7 Perrie Edwards ~$20 million Alex Oxlade-Chamberlain Singer, solo music, fashion lines, property and business interests.
8 Coleen Rooney ~$19 million Wayne Rooney TV and media work, books, fashion deals, family companies and property.
9 Becky G ~$17 million Sebastian Lletget Pop and reggaeton artist, touring, streaming, endorsements and businesses.
10 Christine Lampard ~$13 million Frank Lampard Television presenter and host, media contracts and endorsements.
11 Georgina Rodríguez ~$10 million Cristiano Ronaldo Model and influencer, Netflix reality show, endorsements, fashion and lifestyle brands.
12 Tini Stoessel ~$9 million Rodrigo De Paul Singer and actress, touring, TV and film work, endorsements and business interests.
13 Dani Dyer ~$9 million Jarrod Bowen Reality TV personality and influencer, presenting roles, clothing and lifestyle partnerships.
14 Izabel Goulart ~$7 million Kevin Trapp Supermodel, runway and campaign work, endorsements and investments.
15 Noa Kirel ~$7 million Daniel Peretz Pop star and performer, music and touring, TV work, commercial deals.
16 Bruna Biancardi ~$5 million Neymar Fashion and lifestyle influencer, content creation, social media collaborations and ventures.
17 Hamisa Mobetto ~$5 million Stephane Aziz Ki Singer, model and entrepreneur, fashion and media projects, regional brand deals.
18 Loredana Zefi ~$5 million Karim Adeyemi Rapper and influencer, music catalog, sponsorships and business activities.
19 Alex Curran ~$4 million Steven Gerrard Former columnist and boutique owner, fashion and beauty businesses, endorsements.
20 Saweetie ~$4 million Jadon Sancho Rapper and entrepreneur, music sales and streaming, endorsements and product lines.