New Birmingham City owner Tom Brady continues to attract business to the West Midland club. On Wednesday, the team announced a new multi-year deal with Nike.
The American sportswear brand will now take over kit design for next season, which will be the team’s 150th anniversary.
Birmingham City CEO Garry Cook enjoys the club’s progression and new Nike partnership.
“We are delighted to have finalised this contract and look forward to developing our relationship with one of the world’s most iconic brands,” wrote Cook on the team’s website.
“As a Club, we are constantly striving to provide our players and our supporters with the very best in class. Nike delivers this. Next year sees our 150th anniversary and I am confident that our fans will be proud of the unique commemorative designs the Nike team have created which are befitting of this landmark. The link-up with Nike reiterates our desire to forge mutually beneficial strategic alliances with world-leading brands and organisations. We are thrilled to have Nike by our side as we embark on a journey that is going to make Birmingham City one of the most exciting stories in football in the coming years.”
Brady’s Birmingham City revival tour continues
It was a slow start for Brady’s Blues last season after the NFL legend took a minority ownership in the Midlanders. The club got relegated from the Championship in their inaugural season, forcibly sacking Wayne Rooney due to a string of poor performances. Finally, the tides seem to be turning for the League One side.
Birmingham faced Wrexham in the “Hollywood Derby” on Monday night football. With Brady in attendance with special guest David Beckham and son Romero, the home side waxed Ryan Reynolds’s side 3-1. Wrexham’s co-chairman, Rob McElhenney, watched from the stands.
“Tough loss to a good club. Congrats @bcfc @tombrady on the win. Lots of season yet to go. Up the town. Now and forever,” shared Reynolds after his team’s loss.
The win put Birmingham City on level with Wrexham and Charlton at 13 points. As Reynolds alluded, the promotion aim is still in the early stages. Brady’s Birmingham will no doubt want to represent the bespoke Nike kits in the Championship next term.
