Greenland’s national team never aimed to be a global powerhouse. Yet, they’ve found a different way to stand out. Hummel’s new 2025 away kit arrived on January 17, and it’s laced with visual storytelling that captures both the raw power of the Ice Sheet and the warmth of local traditions.

The features delicate, ice-like graphics that hint at glacial patterns and subtle avittat details inspired by Greenlandic attire, such as embroidered national suits and kamikker. Priced around $87, it’s no small investment, but already call it a worthy addition to any kit collector’s lineup.

“Following the incredible reception of the home kit, we’re excited to unveil the new Greenland away kit, paying homage to the nation’s resilience and unique identity,” said Morten Lund, Marketing Director at Hummel. The brand’s team even traveled into minus 35-degree conditions to capture the imagery for this launch, underscoring a dedication to authenticity that resonates with players and supporters.

A quiet ode to the ice

Greenland’s imposing glaciers served as the main inspiration for the away kit’s swirling design. These silent giants have endured centuries of brutal weather and shifting climates, much like the footballers who venture across long distances to play matches. The result is a shirt that balances practicality, cultural respect, and a nod to nature’s artistry.

“The Ice Sheet is more than just a natural wonder. It’s part of who we are as a people, steadfast, resilient, and with hearts deeply rooted in our land and cultural heritage,” said Kenneth Kleist, chairman of Kalaallit Arsaattartut Kattuffiat, Greenland’s football association. “The new away kit captures that strength and unity, serving as a reminder of the pride we carry both as individuals and as a team.”

Hummel’s shift from past suppliers has given Greenland a fresh canvas. Their away kit is the latest chapter in a story of a small football community that finds power in identity and tradition. There’s a subtle ambition here. It’s not just a uniform. It’s a symbol of connection between land and people, forged where ice meets grit.