Flamengo’s 2025–26 third kit, unveiled by Adidas on July 31, 2025, is less a jersey and more a statement.
Designed to transcend its role as mere sportswear, the shirt embodies a narrative that connects Flamengo’s origins, values, and future. Breaking from the club’s traditional red-and-black home colors, this third kit uses design as a storytelling device, one that speaks equally to heritage and ambition.
The most striking feature is its embossed geometric texture, layered across a cream-colored base that gives the kit an elegant, almost regal tone.
Subtle gold accents run through the shirt’s detailing, from the shimmering classic rowing crest to the Adidas logo and sponsor print. Gold logos gleam from the chest, while red-black-red shoulder stripes serve as a visual bridge to Flamengo’s classic identity.
These stripes are more than aesthetic. They serve as an anchor, reminding fans that even bold reinvention is rooted in tradition.
Symbols of legacy born on water
The cultural weight behind the kit is deliberate and far-reaching. Flamengo was born not on the pitch, but on the water.
The club’s full name—Clube de Regatas do Flamengo—speaks to its origins in rowing, and that nautical spirit endures as a symbol of resilience and unity. While the kit doesn’t feature literal oars or water imagery, its promotional campaign invoked that legacy with phrases like “rowing for the glory of a legacy.”
This metaphor reinforces the idea of collective strength and continuity. In Brazilian football culture, where kits are known as mantos sagrados (sacred cloaks), this symbolic connection is deeply felt.
