Atlético Madrid has officially extended its partnership with Nike until 2035, almost tripling its earnings from previous terms. They first joined forces in 2001, when Atlético was still fighting its way back to Spain‘s top division. Over two decades later, the club has captured 16 trophies across both its men’s and women’s teams—all while wearing the Swoosh on its chest.
Officials have confirmed that annual payments will jump from $16.7 million to around $31 million, placing Atlético right behind Paris Saint-Germain and Barcelona in Nike’s European hierarchy.
Many supporters point to the iconic away kit worn in 2014, when Atlético clinched the league title at the Camp Nou, as one of their favorites. Others still reminisce about the 2003 centenary strip. Yet there has been some discontent in recent seasons when Nike introduced designs with altered stripes. Despite that, Atlético will celebrate the 25th anniversary of its collaboration with the brand next season, promising something unique to honor the milestone.
Atlético’s record-setting Nike contract is official
“Nike, global market leader in sport, and Atlético de Madrid will continue their partnership until 2035,” the club said. “Having signed this renewal, we’re looking to the future with that same spirit and ambition, which have united us since the start.”
Fans will watch closely for the next generation of kit designs, hoping for a balanced blend of tradition and innovation. Club officials stress that this extension brings both financial security and creative freedom, allowing Atlético to keep pace with its La Liga rivals. Real Madrid, for instance, earns higher figures through its partnership with Adidas, while Barcelona’s lucrative deal with Nike surpasses $100 million per year.
Despite the gap, Atlético’s new numbers mark considerable progress. Since 2001, they’ve won two men’s La Liga crowns and three women’s league titles, and Nike says it has been part of that growth “throughout our stunning rise in recent years.” Both sides expect continued success on the field, boosted by resources that could help the club compete for major honors domestically and abroad.
With the Club World Cup in the United States coming up, Atlético aims to showcase its Nike gear on a global stage. On social media, some players and coaches expressed optimism, though official quotes have centered on the club’s statement. The excitement is palpable among many fans who see this as a sign of Atlético’s ambition, even if recent kit tweaks sparked debates. For now, the extension stands as a milestone of unity, poised to shape how the Rojiblancos look—and win—in the years ahead.
