Venezia kicked off its promotion to Serie A in style. The club unveiled its new 2024/25 home kits for the first time this season. And on game day, no less.
Teams typically pre-release and hype their fresh kits on social media before the new season. But Venezia’s deal with iconic Italian kit supplier Kappa ended this summer, as the club sat on the verge of going bankrupt. For a moment, it appeared that one of Europe’s most iconic clubs, known for blending haute couture with kits, would limp unfashionably into the Serie A.
That is where it gets interesting, as the ‘Drake Curse’ is inversed.
Last week, Canadian rapper Drake formerly announced his investment in the newly promoted club through APEX Capital. Over the off-season, he raised around $40 million to help the Venice club clear its debts and invest in new players and club facilities.
With Drake’s help, the club also announced a new kit deal with the Nike sub-brand NOTCA. Drake spearheads the line’s creative direction, reflecting his style and influences from streetwear culture.
Venezia’s 24/25 home kit
The new Venezia 24/25 home kit departs from the club’s trend-setting high-fashion kits from the last few seasons. The 22/23 sponsorless gold third kit and home long-sleeve belong in the Louvre.
The new jersey bears the brand name Cynar Spritz, which is hardly a stylized vanity print. But at least it remains in gold, as do the other logos on the shirt, including the Venezia crest and Nocta label. The black-button collar retains some of the elegant simplicity of the recent past, with the club colors orange and green trimming the sides and cuffs.
Upon closer inspection, the shirt features a microscopic recast of the NOTCA emblem. But the pattern is hardly noticeable, especially when drenched in sweat, as it was last night in the club’s 3-1 loss in the opener against Lazio.
Given the supplier’s quick turnaround, the shirt isn’t half-bad. But it’s still miles from the beautiful Kappa etiquette the club had previously flaunted.
