Canadian footballer Jordyn Huitema is the new face of New Balance. The 23-year-old builds on a star roster of young footballers Endrick, Bukayo Saka, and Harvey Elliot, who recently joined the Boston-based sportswear company.
Huitema is among the most influential athletes globally, boasting 1.5 million followers on Instagram. Her pitch performance speaks for itself: an Olympic gold medalist who penned her inaugural professional deal with European giants PSG in 2019.
Huitema and New Balance team up
Now, at Seattle Reign FC, the forward looks to lead her club to NWSL glory while doubling up on Olympic gold in Paris this summer. At those games, she’ll wear the new Tekela v4+ cleats in Navy.
“New Balance has built such a strong foundation of talent, and I’m honored to join the brand’s incredible roster of athletes, “said Huitmea on joining the New Balance family.
“New Balance is growing quickly in the sport, and I’m excited to be part of the brand’s future in football. Knowing we share the same goal of generating momentum around women’s football is so important to me.”
As the intersection between fashion and sport collide, Jordyn will also showcase new streetwear New Balance offers during her pre-game arrivals.
“For me, I love fashion, I love style, I love trying different things, I love pushing boundaries… I mean game day fits is my thing, I love it so much, so I definitely needed a brand that was right there with me with that,” she added.
The trendsetter continues to be a trailblazer on and off the field. Talent is not enough—she wants to inspire a new generation of female footballers around the world. Her new brand, New Balance, shares the same ambitions.
“Knowing we share the same goal of generating momentum around women’s football is so important to me,” explained Huitema.
Photo: instagram/jordynhuitema
