Genoa’s latest fourth kit is more than a piece of fabric. It’s a tribute to history, a reminder of the powerful ties between Italy and Argentina, and a nod to the roots of Boca Juniors, one of South America’s most treasured clubs.
When Boca Juniors was founded in 1905, the neighborhood of La Boca in Buenos Aires was home to a strong Genovese community. That shared heritage still resonates today. According to an official club statement from Genoa CFC, “This kit marks the 120th anniversary of the foundation of Boca Juniors, nicknamed the Xeneizes, as it was originally put together by Genoese emigrants.” Now, 120 years later, the Italian side is honoring that legacy with a striking jersey that blends Boca’s iconic navy and yellow with Genoa’s own symbols.
The front of the shirt features a bold yellow band across a deep navy base. Genoa’s Griffon crest perches on the chest in a matching yellow tone, while a classic polo collar lends the piece a timeless touch. On the back, “ZENEIXI” appears, bridging Boca’s nickname “Xeneizes” with the proud dialect of Genoa. It’s a single design detail that carries decades of shared football history.
Fans can buy this limited-edition jersey for around $130, and Genoa plans to wear it in Serie A action. That alone is news, but the kit’s impact goes deeper. In another official statement, the club noted, “The new jersey celebrates the cultural and footballing brotherhood between the two clubs that has existed for over a century.” Genoa is keeping that sentiment alive on the pitch, inviting supporters on both continents to join the celebration.
Kappa’s new streetwear label
Kappa’s role in crafting this tribute cannot be overlooked. The Italian sportswear giant has been leaning into football-fashion crossovers with collaborations involving clubs like Venezia and Vasco da Gama. Now, it has launched “Kappa Authentic,” a streetwear sub-label that merges the brand’s athletic heritage with contemporary design. This special Genoa fourth kit, with its vivid palette and vintage collar, sits perfectly at the intersection of sports performance and urban style.
For Kappa, it’s not just about releasing another jersey. The brand’s recent statement explains how they aim to “take their heritage into new territory, aiming to stamp their claim in the world of streetwear.” Football shirts have become versatile items worn beyond stadium gates, and Kappa seems determined to push that trend forward. The “Banda” details and premium materials in its new collections are a direct nod to the iconic eras of the ‘80s and ‘90s.
Genoa’s homage to Boca Juniors reflects that same spirit of blending tradition with modern identity. It’s a jersey that looks back on 120 years of shared culture, but it also points the way to the next wave of design and self-expression in football. Whether you’re in Genoa or Buenos Aires, it’s a reminder that club colors can carry stories of migration, community, and pride across oceans and across time.
