March brought us a whirlwind of new kits that honor history, spark fan excitement, and set fresh style benchmarks. From Liverpool’s leaked Adidas era to Genoa’s tribute to Boca Juniors, here’s a concise yet in-depth look at nine of the most intriguing releases.
Liverpool and Adidas Reunite
Liverpool fans are buzzing over leaked images hinting at a “Strawberry Red” home kit and an off-white away. Billy Hogan, the club’s chief executive officer, said, “Everyone at the club is incredibly excited to welcome Adidas back into the LFC family.” If the rumored $80 million yearly deal holds, it’ll be a major step up from the existing arrangement. The official reveal may not come until August 2025, but the anticipation is already sky-high.
Ajax’s 125th-Anniversary Throwback
Ajax celebrated in style with a jersey priced around $106 that nods to its 1911 white-red-white roots. One Ajax player said, “I will definitely keep and frame this shirt,” capturing the emotional pull of a kit featuring a vintage buttoned collar and black socks for that final retro touch.
Denmark’s Beloved ’88 Reissue
Denmark’s Euro ’88 jersey is back, carrying memories of Michael Laudrup and Preben Elkjær. “While this particular jersey wasn’t part of Denmark’s greatest footballing triumphs, it remains a symbol of an era that helped put Danish football on the world map,” said Morten Lund, Hummel’s Marketing Director. Priced around $85, it’s a wearable piece of history.
Germany’s 125th-Anniversary Tribute
Adidas and the German FA released a commemorative kit inspired by their 1974 World Cup–winning design. “The shirt symbolizes the emotion invoked by the special moments experienced by both the team and the fans during this period,” noted the DFB in a statement. Available in short- and long-sleeved versions ($107 and $117), it blends classic pinstripes with modern flair.
Ecuador’s Century of Federated Football
Ecuador marked 100 years of “federated football” with two new Marathon Sports kits, each costing around $75. “This shirt honors 100 years of federated football,” said the FEF’s president at the official unveiling. The teal home version and yellow away version both feature a special centenary crest that unites past and present.
Real Betis and Naruto Collide
Real Betis tapped into anime culture with a limited-edition Naruto-themed jersey, priced at $98. Only 845 were made, causing fans to scramble for a piece of this collector’s item. One fan joked online, “They should do a ‘Naruto run’ celebration next time they score!”—a playful nod to the show’s influence.
Mexico‘s Gold Cup Statement in Black and Gold
Adidas went bold with El Tri’s new “México de Oro” kit, reflecting the golden age of Mexican cinema. “For us, wearing this collection in the upcoming matches is an honor,” said Ivar Sisniega, president of the Mexican Soccer Federation. The main jersey runs $150, while matching Samba sneakers cost $100, allowing fans to embrace a sleek black-and-gold palette.
Cameroon’s Fresh Look Under Fourteen
Cameroon joined Swiss brand Fourteen for home, away, and third kits that feature a tonal lion graphic and subtle flag elements. “The standout detail of the shirt is a tonal lion graphic,” noted a spokesperson at the unveiling. With authentic match shirts at $108 and fan versions as low as $42, the Indomitable Lions aim to unify fans from every background.
Genoa’s Homage to Boca Juniors
Genoa unveiled a fourth kit at $130 to honor the 120th anniversary of Boca Juniors, whose Genovese roots run deep. “This kit marks the 120th anniversary of the foundation of Boca Juniors,” the club said in an official statement. Blending Boca’s navy-and-yellow with Genoa’s crest is a testament to cross-continental football bonds.
From European powerhouses to Latin American celebrations, these nine releases have thrilled supporters in every corner. Fresh aesthetics, historical callbacks, and global connections underscore why the humble jersey can be so much more than just fabric.
