Cole Palmer’s goal celebration is the latest celly to get the legal treatment. The “cold” gesture features him confidently crossing his arms and staying calm. What started as a way to celebrate a goal has turned into a successful business opportunity. The Chelsea forward has trademarked the phrase “Cold Palmer” along with his signature pose, taking a moment that went viral and turning it into a brand.
Filings with the UK Intellectual Property Office reveal that Palmer’s trademark covers a wide array of products, including soaps, bath salts, drones, stationery, and even teddy bears. This trademark is more than just a merchandise line; it outlines a lifestyle brand. The protection will last until 2034, giving him ten years to license or sell products under the ‘Cold Palmer’ name.
The idea grew naturally from his rise. “Cold Palmer” started as a fan nickname for his unshaken demeanor in front of goal. As his profile expanded — from Manchester City’s academy to Chelsea and now England — the phrase became shorthand for his quiet confidence. Fans use it as both a meme and a compliment. Palmer, 23, saw the potential to turn that reputation into ownership.
The rise of the modern football brand
Palmer’s decision places him among a growing number of players treating their identity as an asset. Cristiano Ronaldo’s “Siuuu” and Erling Haaland’s meditation pose are already in the meme monetization category.
Palmer’s celebration is unique because its timing matches his vision off the field with his performance on the field. Legal experts say registering a “motion trademark” — one that protects a physical gesture — shows unusual ambition, as few athletes have managed to do so successfully.
Still, there are challenges. French vineyard Château Palmer has already filed concerns over potential confusion in luxury markets. Yet Palmer’s filing appears broad enough to withstand disputes.
What makes this moment interesting is its intentionality. Palmer is building a product and marketing platform that’s essential in today’s social media world. Apparrel and collectibles are all on the table.
The reaction among fans mixes humor and admiration. Some see it as the natural next step for a player known for his calm; others find amusement in imagining “Cold Palmer” soaps or stationery. But even in the jokes, there’s respect. His brand reflects his game — composed, understated, efficient.
For Chelsea, it’s an asset. A young English star with skill and personality is a rare combination. For Palmer, it’s a sign of a broader shift: footballers are no longer just athletes but owners of their own stories. The gesture that once froze defenders now extends beyond the pitch — onto products, into culture, and across markets.
Cold, in Palmer’s world, is more than a mindset. It’s a trademark.
