Erling Haaland is expanding his fleet to include two private jets worth $2.6 million.
The two-time Premier League Golden Boot winner is already a jet owner. He’s used in-season breaks and summers to jet off to islands like Mykonos and attend the Monaco Grand Prix.
In addition to working on his third consecutive Golden Boot — he’s already scored four goals in two games this 24/25 season — the Norwegian striker wants to build up his business portfolio.
The 24-year-old is ready to kickstart his own line of energy drinks, following in the footsteps of Lionel Messi’s hydration drink brand this summer.
Haaland’s soft beverages effort comes in partnership with his image rights firm, York Promotions Ltd., which also helped him acquire the new jets. His lawyers submitted documents to the UK’s Intellectual Property Office to sell “Drinking water; sports drinks; energy drinks; fruit drinks; fruit juice beverages; protein drinks; carbohydrate drinks; protein-enriched sports beverages; energy drinks containing caffeine; energy drinks [not for medical purposes].”
York Promotions’ financial statements disclosed that Halaand accumulated $15 million over the past year, on top of the further $6 million due to Haaland from major brands.
Haaland is already a brand ambassador for Swiss luxury watchmaker Breitling. He’s also trademarked his initials “EBH” in Norway to create an eponymous fashion line that includes pajamas and luxury bath items.
The pursuit of elegance has enthused Haaland, ensuring his pervasiveness on and off the pitch.
