Real Madrid star has become the face of Kim Kardashian's SKIMS Mens.

“I'm Jude Bellingham. Everybody is wearing SKIMS,” the 20-year-old brand ambassador says in the promo video. In the latest advertisement, the abbed-up midfielder juggles a soccer ball while wearing only SKIMS grey boxer briefs from the Mens Cotton and Strech collection.

Jude Bellingham x Skims

The timing of Jude's SKIMS campaign couldn't be better. The international is coming off a remarkable debut season at Real Madrid. He helped lead Los Blancos to their 15th Champions League title and 36th La Liga triumph, both . Individually, he won the UCL ‘Young Player of the Season' and La Liga's POTY award, scoring 23 goals and providing 13 assists across all competitions.  

Jude has yet another opportunistic challenge ahead. He'll try to guide the Three Lions to their first Euro 2024 glory this summer. But let's hope the ‘Kardashian effect‘ doesn't strike the player.

The American media personality and mega-influencer has a history of attending football games, only for her side to lose: and PSG are the most recent losers of Kardashian-attended matches.

Perhaps Bellingham will be the first to avoid the spell, assuming Kim doesn't head to Germany to watch the youngster at the Euros. Bellingham does have a soft spot for Kendall Jenner.    

England , you might want to keep “nude Bellingham,” as one Instagrammer cheekily replied on Bellingham's post, as far away from the Kardashians as possible. Let ‘Gucci Grealish' be the distraction. Just ask Saka.

Photo: Instagram/judebellingham