Real Betis surprised the world this week by unveiling a jersey inspired by the beloved anime series Naruto. This limited-edition shirt, created with technical sponsor Hummel, was introduced during the club’s second Real Betis Week in Tokyo. It’s a clear nod to Japan‘s pop culture scene and an attempt to connect with a global audience.
The design showcases Naruto Uzumaki’s familiar face on both the front and back. There’s also a distinctive emblem on each asymmetrical sleeve that longtime show fans will recognize immediately. According to the club, only 845 of these shirts were produced, which adds to the sense of exclusivity. The adult version costs about $98.
Despite brisk sales in European countries, many fans outside the EU have found it tough to get their hands on this piece of memorabilia. Real Betis has confirmed that, for now, official shipping only extends to certain areas such as Norway, Iceland, Liechtenstein, and Switzerland. Eager supporters in other regions have flooded social media with questions about broader availability, though the club has yet to offer a firm update.
Some fans have voiced their wish to see more anime-inspired gestures on the pitch. One wrote online, “They should do a ‘Naruto run’ celebration next time they score!” Others joked about putting their favorite player’s name on the back to combine sports and pop culture. Overall, the reaction has been enthusiastic, reflecting the rising popularity of anime-themed collaborations in sports.
Blending football and anime
Betis officials haven’t provided direct statements about the future of such partnerships. Still, their willingness to honor a popular manga character suggests the club is exploring fresh ways to engage fans. Naruto, first published in 1999, has captivated viewers worldwide. The anime adaptation followed in 2002, and the series continues to resonate with new generations of viewers. Real Betis is tapping into a younger, trend-savvy demographic by linking that legacy with Spanish football.
This collaboration also highlights a broader strategy as European teams build their Asian presence. Real Betis has been hosting events in Japan for two consecutive years, and it seems they’re keen on strengthening ties with local supporters. The fusion of sport and pop culture could set the stage for future collaborations—whether fans see another anime-themed shirt or a brand-new idea altogether.
No one knows exactly what’s coming next, but one thing’s certain. Real Betis has shown it’s ready to keep fans guessing—and excited—for what’s on the horizon.
