Son Heung-min may not be on the pitch this week, but his presence is still being felt.
The Tottenham forward’s latest signature boot with Adidas—the F50 “TAEGEUK7”—has officially launched. It blends deep cultural roots with cutting-edge performance design. Expected to make its on-pitch debut in Son’s next match, potentially against Liverpool, the release marks the continuation of a growing legacy between Adidas and one of football’s most beloved figures.
In South Korea, Son is revered as a national treasure. In England, he is celebrated for his finishing and footwork, humility, and tireless work ethic. His latest Adidas collaboration builds on the momentum of his 2023 debut signature boots, which were based on the X Crazyfast model. Now, Adidas has revived its iconic F50 silo to craft something even more personal.
Bridging two worlds
The TAEGEUK7 boots are laced with meaning. Inspired by the South Korean flag, the design incorporates a white base with a red and blue gradient along the sole — a visual reference to the Taegeukgi, whose central symbol represents harmony between opposing forces. The name itself fuses “Taegeuk” with Son’s number 7, a subtle nod to the balance between his Korean heritage and international success.
For the F50 TAEGEUK7, Adidas swapped out the standard model branding for something more intimate. “SON” appears on the outer side in English, while his name in Hangul (손흥민) is printed on the instep — a detail that resonates with both his homeland and adopted fanbase in London.
But make no mistake: these boots are built for speed and precision. Son prefers laceless designs, and the TAEGEUK7 delivers with a sleek, slip-on upper that allows for an uninterrupted striking surface. The ultra-light Fibretouch upper is engineered for tight control at full speed. At the same time, the Sprintframe 360 outsole provides traction and stability for quick directional changes — ideal for a player whose game depends on agility and acceleration.
The boots officially launched on April 21 and retail for $260 via Adidas and select retailers. Though Son is recovering from injury, anticipation for their eventual on-pitch debut only adds to the intrigue.
