Haaland pulls up in 785hp American truck, shocks Manchester
When Erling Haaland pulled into Manchester City training this week, it wasn’t in a Ferrari or a Porsche. It was…
Liverpool’s Adidas reunion sparks 700% kit sales surge
Liverpool’s return to Adidas has delivered a first-week result that borders on surreal: kit sales up 700% compared to last…
PSG and Nike bring back the iconic 2004 Total 90 kit
There are throwbacks, and then there are cultural reset buttons. PSG and Nike‘s revival of the 2004/05 Total 90 kit…
Liverpool 2025–26 kits go retro as Wirtz takes iconic No. 7
Adidas and Liverpool have reunited with a bang. After more than a decade apart, the club’s new 2025–26 kits strip…
Nike replaces swoosh with Kobe logo in bold new Barca away shirt
FC Barcelona’s 2025–26 ‘Mamba’ away kit is more than just a new shirt. It’s a bold statement at the intersection of legacy, ambition,…
Manchester City’s £1 billion Puma deal sets a new standard in football’s financial game
At first glance, it looked like just another sky-blue jersey unveiling. But the number behind Manchester City‘s new kit deal…
Cole Palmer’s boots told a story, then he made history in them
When he steps onto the pitch, he carries more than Chelsea’s hopes. Look closely at his custom Nike cleats and…
Macario joins Nike elite with record-breaking boot deal
Catarina Macario didn’t just sign a contract. She rewrote the playbook. A 10-year, $10 million deal with Nike isn’t just…
PSG’s Doué wore Messi’s cleats to beat him. He’s not the only one.
It was subtle, almost quiet. But for anyone watching closely, Désiré Doué’s choice of footwear in the Club World Cup…
What a billion-dollar women’s football club really looks like
Women’s football is in the midst of a transformation. Rising viewership, record-breaking attendance, and a new wave of investor attention…