What a billion-dollar women’s football club really looks like
Women’s football is in the midst of a transformation. Rising viewership, record-breaking attendance, and a new wave of investor attention…
Travis Scott becomes latest star to sponsor Barca El Clásico kit
The streets of Barcelona are no stranger to spectacle, but the convergence of football and music this May may just…
Nike commits to Atlético for another decade
Atlético Madrid has officially extended its partnership with Nike until 2035, almost tripling its earnings from previous terms. They first…
New away kit from Inter Milan honors legendary Rossi
Inter Milan’s decision to honor Valentino Rossi with a special edition Nike away kit speaks to the Italian football club’s…
Kylian Mbappé leads Nike’s new Mercurial Air Max 95 drop 🔥
Kylian Mbappé has stepped into a spotlight that feels tailor-made for him. Nike has tapped the Real Madrid star as…
Watch LeBron roast Man Utd jacket in Lakers press event
Fresh off a post-workout session, LeBron James couldn’t hold back when he spotted reporter Mike Trudell wearing a Manchester United…
Liverpool’s Adidas era returns as 2025/26 kits leak
Liverpool supporters have been buzzing all week for another reason other than top of the table. The club announced Monday…
Limited editions lead February’s 2025 must-have jerseys
From anniversary tributes to artistic homages, February brought an exciting wave of new kits. Each one tells a story, blending…
WNBA star Sabrina Ionescu teams up with Bay FC in groundbreaking deal
Sabrina Ionescu still remembers the early-morning drills at Miramonte High School in Orinda, where she first believed her dreams could…
Exclusive: Santos to unveil blue Neymar kit, rekindling 2012 magic
Santos supporters have been longing for the moment Neymar would walk through the gates of Vila Belmiro once again. Now…