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    Kits

    Manchester City’s £1 billion Puma deal sets a new standard in football’s financial game

    Robert Baum, 2 weeks ago
    Haaland in Puma Kit

    At first glance, it looked like just another sky-blue jersey unveiling. But the number behind Manchester City‘s new kit deal…

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    Boots

    Cole Palmer’s boots told a story, then he made history in them

    Robert Baum, 2 weeks ago
    cole palmer boots

    When he steps onto the pitch, he carries more than Chelsea’s hopes. Look closely at his custom Nike cleats and…

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    Boots

    Macario joins Nike elite with record-breaking boot deal

    Robert Baum, 3 weeks ago
    Macario-nike-boot

    Catarina Macario didn’t just sign a contract. She rewrote the playbook. A 10-year, $10 million deal with Nike isn’t just…

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    Boots

    PSG’s Doué wore Messi’s cleats to beat him. He’s not the only one.

    Robert Baum, 4 weeks ago
    player-boots

    It was subtle, almost quiet. But for anyone watching closely, Désiré Doué’s choice of footwear in the Club World Cup…

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    Women's Soccer

    What a billion-dollar women’s football club really looks like

    Robert Baum, 2 months ago
    billion-dollar-women-club

    Women’s football is in the midst of a transformation. Rising viewership, record-breaking attendance, and a new wave of investor attention…

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    Barcelona

    Travis Scott becomes latest star to sponsor Barca El Clásico kit

    Robert Baum, 3 months ago
    travis-scott-el-clasico

    The streets of Barcelona are no stranger to spectacle, but the convergence of football and music this May may just…

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    Kits

    Nike commits to Atlético for another decade

    Robert Baum, 4 months ago
    atletico_nike_handshake_filled_1200x650

    Atlético Madrid has officially extended its partnership with Nike until 2035, almost tripling its earnings from previous terms. They first…

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    Inter Milan

    New away kit from Inter Milan honors legendary Rossi

    Robert Baum, 4 months ago
    Valentino-Rossi-x-Inter-Milan

    Inter Milan’s decision to honor Valentino Rossi with a special edition Nike away kit speaks to the Italian football club’s…

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    Premier League

    Kylian Mbappé leads Nike’s new Mercurial Air Max 95 drop 🔥

    Robert Baum, 4 months ago
    mbappe-nike-mercurial

    Kylian Mbappé has stepped into a spotlight that feels tailor-made for him. Nike has tapped the Real Madrid star as…

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    Liverpool

    Watch LeBron roast Man Utd jacket in Lakers press event

    Robert Baum, 4 months ago
    Liverpool Lebron

    Fresh off a post-workout session, LeBron James couldn’t hold back when he spotted reporter Mike Trudell wearing a Manchester United…

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