Manchester City’s £1 billion Puma deal sets a new standard in football’s financial game
At first glance, it looked like just another sky-blue jersey unveiling. But the number behind Manchester City‘s new kit deal…
Cole Palmer’s boots told a story, then he made history in them
When he steps onto the pitch, he carries more than Chelsea’s hopes. Look closely at his custom Nike cleats and…
Macario joins Nike elite with record-breaking boot deal
Catarina Macario didn’t just sign a contract. She rewrote the playbook. A 10-year, $10 million deal with Nike isn’t just…
PSG’s Doué wore Messi’s cleats to beat him. He’s not the only one.
It was subtle, almost quiet. But for anyone watching closely, Désiré Doué’s choice of footwear in the Club World Cup…
What a billion-dollar women’s football club really looks like
Women’s football is in the midst of a transformation. Rising viewership, record-breaking attendance, and a new wave of investor attention…
Travis Scott becomes latest star to sponsor Barca El Clásico kit
The streets of Barcelona are no stranger to spectacle, but the convergence of football and music this May may just…
Nike commits to Atlético for another decade
Atlético Madrid has officially extended its partnership with Nike until 2035, almost tripling its earnings from previous terms. They first…
New away kit from Inter Milan honors legendary Rossi
Inter Milan’s decision to honor Valentino Rossi with a special edition Nike away kit speaks to the Italian football club’s…
Kylian Mbappé leads Nike’s new Mercurial Air Max 95 drop 🔥
Kylian Mbappé has stepped into a spotlight that feels tailor-made for him. Nike has tapped the Real Madrid star as…
Watch LeBron roast Man Utd jacket in Lakers press event
Fresh off a post-workout session, LeBron James couldn’t hold back when he spotted reporter Mike Trudell wearing a Manchester United…