José Mourinho may be prowling the sidelines for Fenerbahçe these days, but he’s also taken a bold step into the world of fine wine. His new red, “The Special One,” hails from ‘s Douro region and arrives in a sleek presentation box. Priced at about $130 per bottle, it has tongues wagging in both wine and football circles. Some fans consider it a worthy collectible, while others think the cost is far too steep.

He announced this endeavor in a dramatic video that opens with him seated, wearing a blue suit, with soft piano music setting the tone. “Finals, I’ve won them. Leagues, I’ve conquered them,” he declares, then adds, “I’ve never been one of the bottle. I make the bottle. I prefer not to speak.” It’s classic Mourinho, brimming with self-assuredness.



José Mourinho’s double duty: Coaching and crafting ‘The Special One’


Early buyers mention they’ll keep it unopened, more as a tribute to his many triumphs than a beverage they plan to drink. There’s also been talk about how Tottenham fans, once led by Mourinho, might expect a price break. 

Although his new passion project has landed headlines worldwide, Mourinho focuses on the pitch in Istanbul, where he’s managing Fenerbahçe’s quest for domestic glory. Former player has already shown public support, writing, “Two cases please, Boss.” It captures the camaraderie Mourinho has inspired throughout his career.

Whether you see it as a shameless brand extension or a genuine love letter to Portuguese winemaking, Mourinho’s bottle has sparked curiosity. And in typical , he’s left just enough mystery in the air for everyone to keep talking.