There are throwbacks, and then there are cultural reset buttons. PSG and Nike’s revival of the 2004/05 Total 90 kit falls squarely into the latter category.
Released on August 7, 2025, the reissue taps directly into football’s Y2K renaissance. The jersey is a faithful recreation of the 2004 design worn by Pauleta and company, complete with a ruby red vertical stripe, navy blue body, and vintage white piping. Nike even retained the iconic “Thomson” sponsor logo and the retro PSG crest from the pre-QSI era. The design nods to a time before superclubs became globalized marketing machines.
But it’s not just about the shirt. Nike and PSG have leaned all the way into the nostalgia. The full capsule includes a Total 90 tracksuit inspired by the breathable tech-fleece looks of the early 2000s, and a new drop of T90 sneakers. In classic Total 90 style, the collection features asymmetrical color blocking and bold, minimalist branding. Pricing ranges from £79.99 to £84.99, and stock is limited.
The campaign rollout struck all the right emotional chords. PSG legend Pauleta appears in a moody short film promoting the release. Ronaldinho, an icon of early 2000s flair, though not a wearer of this specific kit, stars in a SNIPES collab shoot, cruising on a motorbike while pairing the shirt with track pants and that unmistakable grin. It’s more than nostalgia. It’s brand identity.
A wider Total 90 comeback
PSG isn’t the only part of Nike’s T90 revival circuit. Earlier this summer, Nike reissued national team kits from the 2004 Euros and Copa America—including Brazil, Portugal, the Netherlands, the US, and South Korea. Each drop came with lifestyle sneakers inspired by the original Total 90 boots, which debuted in 2000 and introduced asymmetrical lacing for an improved striking surface.
Still, the PSG reissue stands out as the crown jewel, bridging football nostalgia with modern streetwear. It arrives just ahead of the club’s 2025/26 third kit, which is also expected to be Total 90-inspired. With its premium construction, limited availability, and sharp storytelling, the drop captures more than just a past aesthetic. It speaks to a generation that grew up idolizing Pauleta, Ronaldinho, and Figo, and now sees their childhood kits walking runways and city streets.
The 2004 kit isn’t just back. It never really left.
